Ok, I never knew what a perma link structure was until today.  Did you?

  I learned about it in Rob Benwells book, Blogging To The Bank 2, and why
it’s important.  Basically it makes any posts I make on my blog turn into
keyword rich URL’s that are on the top level rather than the typical number
based URL’s that come pre-loaded on most blogs.

  Here’s two examples.

  PermaLink the good way:
  http://blog.ianherculson.com/index.php/dealing-with-permalink-structures

  PermaLink the bad way:
  http://blog.ianherculson.com/?p=18

  So I guess just by looking at those two links you can tell why one is so much
better for search engine optimization right?

  So how do you change it?  Just login to your blog and under the Options
menu you can chose Permalinks.  Then you can select default permalinks
to read like this “index.php/%postname%”

  That one small change will help make your own blog more optimized for
search engines for two reasons.  One is that you are using more keywords
in your actual link, and second because the link is actually closer to the
root directory which SE’s love!

Great tip Rob, 

Thanks

Ian

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